Lead Product Designer with 8+ years of experience, including 5+ in crypto. I build and scale complex products across Web3, fintech, and trading.

I turn complex product mechanics into clear, structured experiences. I combine product judgment with design craft to reduce friction and preserve product depth.

Work experience

Blum
Blum · Lead Product DesignerJun 2024 – May 2026

Blum is a crypto trading app that scaled to 95M+ users. I shaped the trading ecosystem across Spot Trading, Perpetual Trading, and Wallet, building a unified UX architecture and design system for its core products. I partnered directly with C-level leadership on product direction.

Led end-to-end design for Spot Trading, including core trading flows, token discovery, and order execution. Spot Trading grew to 5M+ monthly active users.
Led the 0→1 design of Perpetual Trading, including core flows for leveraged positions, liquidation, and risk management. The product attracted 1.2M+ new traders within six months of launch.
Designed Spot and Perps wallets, cutting the buy-and-sell flow from six steps to three, increasing trades by 30%, and reducing wallet-related support tickets by 90%.
Built and scaled a unified design system across Spot, Perps, and Wallet to improve product consistency and speed up delivery.
Lifty
Lifty · Lead Product DesignerOct 2021 – May 2024

Lifty is a multichain NFT trading platform. I led the design of its core product areas from 0→1, including NFT Trading, Launchpad, and Wallet. I partnered with the founders on product strategy, roadmap planning, product market fit, and product differentiation.

Led the design of NFT Trading experience from 0→1 across multiple chains, including the core flows for discovering, buying, selling, and managing NFTs. The platform reached 1.3M+ MAU and $276M+ in total trading volume, becoming the #1 on BNB Chain.
Designed Launchpad for creators to launch their own NFT collections. 254K+ NFTs were created.
Designed Wallet to make NFT trading faster by letting users trade without connecting an external wallet.
Built a scalable design system that kept new features and product areas consistent and helped the team ship faster.
Profi
Profi · Senior Product DesignerAug 2020 – Sep 2021

Profi is a B2B SaaS platform for coaches, trainers, and their clients that streamlines scheduling, payments, and service delivery. I designed core B2B and client-facing areas, including coach and client portals, payments, and the design system.

Designed the coach portal and its analytics dashboard for session activity, client progress, and financial metrics, helping coaches save up to 140 hours of admin work per year.
Designed the client portal, including video sessions, onboarding, calendar, and session notifications. Redesigned payment flows to reduce errors, delays, and client complaints.
Scaled the design system to improve interface consistency and accelerate delivery across product areas.
Clay
Clay · UX/UI DesignerJul 2019 – Aug 2020

Clay is a San Francisco-based UI/UX design and branding agency. I designed high-fidelity product interfaces for technology brands including Meta, Google, Slack, and Snapchat.

Delivered digital projects from strategy and UX through high-fidelity UI, collaborating closely with design, product, and development teams.
Created production-ready interfaces from product requirements, UX flows, and brand guidelines.
Vide Infra
Vide Infra · UX/UI DesignerApr 2018 – Jun 2019

Vide Infra is an award-winning design and development agency based in Riga.

Designed web and mobile products for international clients in finance, media, and aviation, as well as for early-stage startups.
Worked across the full design process, from UX concepts to high-fidelity UI, collaborating closely with the Design Director and developers.

Education

State Institute of Technology
State Institute of TechnologySep 2014 – Jun 2016
ITMO University
ITMO UniversitySep 2012 – Jun 2014

ITMO is ranked 79 in the world by QS World University Rankings 2022 by subject «Computer Science».

Design Education

Bang Bang Education
Bang Bang  ·  Mobile App DesignFeb 2020 – Apr 2020
Bureau Gorbunov
Bureau Gorbunov  ·  UX/UI DesignSep 2017 – May 2018