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Product Designer focused on Fintech and Web3 products. 8 years in design, the last 5 in crypto.

Built Lifty, an NFT trading platform that reached Top-5 in Web3. Over the last 1.5 years led design at Blum — a crypto trading app with 95M+ users.

Key skills

End-to-End Product Design, Product Strategy, Systems Thinking, Metrics-Driven Design, 0→1 Launch, Design Systems, User Research, Cross-functional Leadership, AI Agent Development, Design-to-Code with AI.

Built this portfolio website using Claude Code.

Work experience

Blum
Blum · Lead Product Designer Sep 2024 – Mar 2026

Blum is a crypto trading app with 95M+ users. I led design across the entire trading ecosystem — Spot Trading, Launchpad, and Perpetuals, from concept to release, working directly with C-level.

Led end-to-end design of Spot Trading — core trading flows, token discovery, and order execution. Reached 50.8M MAU at peak.
Designed Perpetual Trading from 0 to 1 — core flows for leveraged positions, liquidation, and risk management. +1.2M new users in 6 months post-launch, 544.8K average MAU sustained over 6 months.
Designed a Launchpad — a memecoin trading and launch platform for traders and creators. Reached Top-1 on TON and Top-3 in Web3.
Built a scalable design system that unified all trading products into a single ecosystem — accelerating feature delivery, reducing development costs, and streamlining collaboration across design, product, and engineering.
Lifty
Lifty · Lead Product Designer Oct 2021 – Sep 2024

Lifty is a Multichain NFT Platform for traders and creators. I led design across the full product — from concept to release, partnered directly with founders.

Designed the full NFT trading experience: core trading flows, Launchpad, and Wallet across multiple chains. Reached 1.4M MAU at peak.
Drove the platform to 126M+ in total trading volume, 254K+ NFTs created. Top-3 NFT Marketplace on BNB Chain and Top-5 in Web3.
Profi
Profi · Senior Product Designer Sep 2020 – Oct 2021

Profi is a platform for coaches, trainers, and their clients that streamlines scheduling, payments, and service delivery.

Designed the coach portal with an analytics dashboard — session activity, client progress, and financial metrics, helping users save up to 140 hours of admin work per year.
Designed the client portal — video sessions, onboarding, calendar, and session notifications. Redesigned Payments, reducing errors, delays, and client complaints.
Improved and scaled the Design System, ensuring interface consistency across the platform.
Clay
Clay · User Interface Designer Feb 2019 – Jul 2020

Clay is a global UI/UX design and branding agency in San Francisco.

Designed digital products and interfaces for world-class brands — Meta, Google, Amazon, Slack, Snapchat, collaborating closely with design, project, and development teams.
Delivered digital projects from strategy and UX to high-fidelity UI in partnership with the Design Director.
Vide Infra
Vide Infra · User Interface Designer Jun 2018 – Aug 2019

Vide Infra is an award-winning design and development agency based in Riga.

Created digital products and interfaces for international clients — Global Music Rights, Transact Pro, British airways, and startups.
Delivered digital projects from strategy and UX to high-fidelity UI in partnership with the Design Director.

Education

State Institute of Technology
State Institute of Technology · Information TechnologySep 2014 – Jun 2016
ITMO University
ITMO University · Information TechnologySep 2012 – Jun 2014

ITMO is ranked 79 in the world by QS World University Rankings 2022 by subject "Computer Science".

Design Education

Bang Bang Education
Bang Bang Education · Mobile App DesignFeb 2020 – Apr 2020
Bureau Gorbunov
Bureau Gorbunov · UX/UI DesignSep 2017 – May 2018