About me
I'm a Product Designer with 8+ years of experience, the last 5+ in crypto. I build and scale
high-complexity Web3, Fintech, and Trading products. I work across the full product design
cycle, from research, product logic, and UX architecture to end-to-end flows, design systems,
and launch. My strongest work is turning complex product mechanics into clear, structured,
and intuitive experiences.
I led design for Lifty, a multichain NFT trading app that became the #1 NFT marketplace
on BNB Chain and reached $276M+ in trading volume.
Over 2 years at Blum, I led design for a crypto trading app that scaled to 95M+ users. I shaped
the trading ecosystem across Spot Trading, Perpetual Futures, Launchpad, and Wallet, creating
a unified UX architecture and design system across four products. I drove product and design
decisions from research to release and worked directly with C-level stakeholders.
Spot Trading reached 50.8M MAU at peak, Launchpad became #1 on TON with 416K tokens launched, and Perpetual Trading attracted 1.2M+ new traders in 6 months after launch.
If you're building product at the intersection of Web3, Fintech, Trading, and AI,
let's talk about what we can build together.
Core expertise
⁕ Leading product design for large-scale products with millions of users.
⁕ Building UX architecture and design systems across multi-product ecosystems.
⁕ Launching products from 0→1 and scaling them to measurable results.
⁕ Solving high-complexity problems and turning ambiguity into clear product direction.
⁕ Making complex Web3, Fintech, and Trading products intuitive for a wide audience.
⁕ Shipping quickly in complex product environments without losing UX quality.
⁕ Using AI and agentic workflows to speed up research, prototyping, and design execution.
Key skills
About me
I'm a Product Designer with 8+ years of experience, the last 5+ in crypto. I build and scale high-complexity Web3, Fintech, and Trading products.
I work across the full product design cycle, from research, product logic, and UX architecture to end-to-end flows, design systems, and launch. My strongest work is turning complex product mechanics into clear, structured, and intuitive experiences.
I led design for Lifty, a multichain NFT trading app that became the #1 NFT marketplace on BNB Chain and reached $276M+ in trading volume.
Over 2 years at Blum, I led design for a crypto trading app that scaled to 95M+ users. I shaped the trading ecosystem across Spot Trading, Perpetual Futures, Launchpad, and Wallet, creating a unified UX architecture and design system across four products. I drove product and design decisions from research to release and worked directly with C-level stakeholders.
Spot Trading reached 50.8M MAU at peak, Launchpad became #1 on TON with 416K tokens launched, and Perpetual Trading attracted 1.2M+ new traders in 6 months after launch.
If you're building product at the intersection of Web3, Fintech, Trading and AI, let's talk about what we can build together.
Core expertise
Leading product design for large-scale products with millions of users.
Building UX architecture and design systems across multi-product ecosystems.
Launching products from 0→1 and scaling them to measurable results.
Solving high-complexity problems and turning ambiguity into clear product direction.
Making complex Web3, Fintech, and Trading products intuitive for a wide audience.
Shipping quickly in complex product environments without losing UX quality.
Using AI and agentic workflows to speed up research, prototyping, and design execution.
Key skills
End-to-End Design · 0→1 Product Launch · Product Strategy · Systems Thinking · Cross-Product Ownership · UX Architecture · Data-Informed Design · Design Systems · AI-Powered Design