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Let's make complex
things simple. Together

About me

I'm a Product Designer with 8+ years of experience, the last 5+ in crypto. I build and scale complex Web3, Fintech and Trading products, from core architecture to final delivery.

 

I built a multichain NFT trading platform that became Top-1 on BNB and Top-5 in Web3. For the past 2 years I led design at Blum, a crypto trading app that scaled to 95M+ users. At Blum I built the design of the full trading ecosystem: Spot Trading, Perpetual Futures, and a Launchpad. I created a unified UX architecture and design system across three products, owned product decisions from research to release, and worked directly with C-level.

 

Spot reached 50.8M MAU at peak, the Launchpad became Top-1 on TON (416,000 tokens launched), and Perpetuals brought 1.2M+ new users in 6 months after launch.

 

If you're building at the intersection of Web3, Fintech, Trading and AI, let's talk about what we can build together.

Core expertise

Leading large-scale products with millions of users.

Launching from 0→1 and scaling to measurable results.

Solving high-complexity problems and turning chaos into a systematic approach.

Delivering fast without sacrificing quality.

Making complex products intuitive for a wide audience.

Integrating AI into the design process to move faster and produce better outcomes.

Key skills

⁕  End-to-End Design

⁕  0→1 Launch

⁕  Product Strategy

⁕  Systems Thinking

⁕  Design Leadership

⁕  Data-Driven Design

⁕  AI-Powered Design

⁕  Design-to-Code

⁕  AI Agentic Design