BlumIntroduced perpetual trading, giving 95M+ users access to leveraged crypto positions
I led the design of perpetual trading from 0 to 1 — building core trading flows, defining interaction principles for leveraged positions, and making perps accessible to users across
all experience levels. Built a scalable design system that accelerated the launch and reduced development costs.
Context
the product could retain users within the ecosystem. The next step was launching Perpetual Trading: a leveraged trading instrument that opened a new audience segment and expanded the product line beyond spot trading.
Business Goal
Systematic Approach
For existing Blum users, familiar patterns made the transition seamless. For the business: faster launch, reduced development time, and lower delivery costs. I shipped the product in iterations, each clearly scoped, which reduced risk at every stage.
Process
and studied how they structure the trading screen, what parameters they prioritise, and how they manage interface complexity.
The key observation: all existing platforms were built for experienced traders who already understand perp mechanics. The entry threshold for a new user remained high — and that
was the opportunity to make perps accessible to a wider audience.
Binance
Bybit
OKX
Hyperliquid
Binance
Bybit
OKX
Hyperliquid
Two Types of Traders
weren't just different — they were incompatible in a single interface.
I've bought tokens before. But perps feel different — I don't know what leverage
to set or what liquidation price means. I just want to try without risking too much.
I trade perps on Bybit every day. I need Size mode, TP/SL, and the chart visible
at the same time. If the interface slows me down, I'll stay on CEX.
The answer was two separate modes, each built around
a different way of trading.
Lite Mode
who are familiar with perps but don't trade professionally.
The screen shows only what's needed to make a decision — without extra parameters that could confuse. Details are available, but don't get in the way.
The trading flow is organised through Margin mode. This was a deliberate decision: most users don't think in terms of Size, which is the standard format for experienced perp traders.
The trading flow is organised through Margin mode. This was a deliberate decision:
most users don't think in terms of Size, which is the standard format for experienced
perp traders.
When a high leverage is selected, a risk warning appears inline to protect users from unexpected liquidation.
Degen Mode
Size mode is the primary format for professional trading. Positions can be placed in USDT
or the base token currency. Margin mode is available for those who prefer it. TP/SL, advanced order types, and order details are all accessible.
Key metrics such as Market price, Last trade,
24h high price, volume and funding always
on screen
Collapse chart to focus on trading, expand
to track live price action
Preset buttons replace the slider for faster order placement. All presets are fully customizable to match your trading style.
Key metrics such as Market price, Last trade, 24h high price, volume and funding always on screen.
Collapse chart to focus on trading, expand to track live price action
Flexible leverage controls
Take Profit / Stop Loss flow
the levels appear directly on the chart and can be adjusted by dragging — without leaving
the trading screen.
TP, SL and entry price displayed directly on the chart. Adjust levels without leaving the screen.
TP, SL and entry price displayed directly on the chart. Adjust levels without leaving the screen.
Positions, Orders, History
in context without switching screens. Key actions like leverage, TP/SL, and closing a position are available inline.
Web version
Key Design Decisions
I built Lite and Degen on shared patterns and components — making the transition between modes seamless. A user who starts in Lite and grows comfortable can move to Degen without feeling like they've switched products. Each user chooses a mode based on their experience and trading style — while staying within the same ecosystem.
Outcome
By establishing a systematic approach and breaking the launch into iterations, I helped the team reduce costs and ship faster.
The product attracted a new audience: traders who came specifically for perps and started generating trading volume and fee revenue for the business.
$32.3М
Total trading volume
2.3M+
Active perps traders
544.8K MAU
Average sustained over 6 months
+1.2M
new users in 6 months post-launch
