BlumDesigned a Launchpad for
memecoins
that became
Top-1 on TON with 416K416,000
tokens launched
Blum is a crypto trading app that grew to 95M+ users. I led the end-to-end design of Launchpad for memecoin launches and trading. Designed core user flows: token launch for creators and trading for users seeking new tokens early. Built a scalable design system and
UX architecture that gave each type of user their own experience: casual users got simplicity without friction, experienced traders got full control.
Context
and enormous user activity. The strategic move was to launch a launchpad inside Blum
for memecoin trading and token launches, named Memepad.
Challenge
Process
Key observation: every existing tool was built for an experienced trader, with complex interfaces overloaded with metrics. None of them gave users the ability to create and
launch their own token.
The opportunity was to combine this in one product: a fully-featured trading tool for
different types of traders and the ability to launch your own token for creators.
Axiom
GMGN
OKX
Axiom
GMGN
OKX
Who Trades on Memepad
user wanted to find an interesting token and buy it quickly, without digging into details.
An experienced trader would check dev, top 10 holders, liquidity, volume, and bundler
before entering a position, and needed fast order execution.
Everyone in the chat is talking about a new token. I want to buy it right now, fast, with no extra steps.
I need to check dev, top 10, liquidity, and bundler, and get in before the hype to profit from the rise.
One interface couldn't serve both. But in Memepad the stakes are higher than in spot:
the moment of entry on the bonding curve directly affects the outcome. For the regular user,
this goes unnoticed. For the experienced trader, the moment of entry decides everything.
Key insight — each type of user needs an interface
built around how they actually trade.
Mode Selection: Lite and Degen
in Blum, so every user could choose a comfortable way to trade based on their experience
and style. Mode selection happens at a natural moment: in Discover, when opening the token list, or via the Trade button in the navigation bar. The user can switch modes at any time. The choice persists across sessions.
Lite Mode
In Live mode, other users' purchases appear
in real time to highlight trading activity.
Degen Mode
TP/SL, slippage settings, priority fee, and bribe.
More filters for search results,
displayed directly on the page
• One-click buy amount setup
• Trading Presets Setup
• Market Cap as the key token metric
• Customizable token info display:
Volume / Price / Liquidity
Key metrics such as market cap, price, liquidity, volume and holders always on screen
Collapse chart to focus on trading, expand to track live price action
A widget with three buying modes:
• Instant — for quick one-click buy
• Market / Limit with Take Profit and Stop Loss options
All open positions in one place — full portfolio view with current value, average buy price, and unrealized PnL for each token.
A live feed of other users' buys and sells in real time. Helps quickly assess trading activity and make decisions based on current market context.
Holder distribution at a glance — top wallets, creator share, and liquidity pool concentration. Helps spot risks before making a trade.
All open positions in one place — full portfolio view with current value, average buy price, and unrealized PnL for each token.
A live feed of other users' buys and sells in real time. Helps quickly assess trading activity and make decisions based on current market context.
Holder distribution at a glance — top wallets, creator share, and liquidity pool concentration. Helps spot risks before making a trade.
Launch Token
the token instantly appears in Memepad under the New tab, becomes available to Blum's audience, and is immediately open for trading. The creator gets direct access to an audience and first liquidity.
Key Design Decisions
around a different way of trading. The choice between them depends not on how long someone has been in crypto, but on how they trade. Each user chooses a mode based
on their experience and trading style, and can grow from one to the other without
feeling like they've switched products.
Token lifecycle navigation gives traders clarity at every stage, from first appearance
to DEX listing. Each tab reflects a specific moment in a token's journey, so traders
always know where it stands and when to act.
Results
The token launch flow attracted traders looking to find new tokens before anyone else,
and creators who got the ability to bring their token to market, instantly reach Blum's
audience, and get first liquidity, establishing Memepad as a sustainable source of trading volume and fee revenue for the business.
