BlumBuilt a spot trading experience scaled to 50.8M MAU at peak, from crypto newcomers to experienced traders
I led the design of a crypto exchange, building core user flows for spot trading on TON
and Solana. Built a scalable design system, defined interaction principles, and translated complex trading experiences for users across all skill levels, from beginners to experienced traders, into clear, logical and intuitive user scenarios.
Context
The next strategic step was launching Spot Trading — full token trading on TON and
Solana inside the app.
Business Goal
a sustainable source of trading volume and fee revenue, and keep users trading within the Blum ecosystem.
Discovery
Binance, OKX, Bybit. I looked at how they structure token pages, what information they prioritise, and how order placement is integrated with chart data.
On-chain trading tools — Axiom, GMGN, BullX. I studied how they handle token discovery, what metrics they surface, and how they optimise for fast order execution.
Binance
Bybit
Axiom
GMGN
Binance
Bybit
Axiom
GMGN
The key observation: every existing tool was built for a user who already understands
trading mechanics. None were designed for someone making their first token purchase
inside an app. That gap was the opportunity.
First version: Fast Launch
to validate that users would trade inside Blum at all. That version worked: users bought and sold tokens.
The first version had one structural limitation: the trading flow was built as a single interface with no distinction between user types. A regular user who just wanted to buy a token quickly without diving into details, and an experienced trader who needed chart data, key metrics,
and fast execution — both landed on the same screen.
Key insight — each type of user needs an interface built
around how they actually trade.
Problem Definition
I found a token I want to buy. I want to do it quickly, without needing to understand what half the numbers on the screen mean.
I want to trade actively. I need the chart,
key metrics, and the order form visible
at the same time so I can make fast decisions — including scalping.
These jobs are not compatible in a single layout. The design had to be structural,
not cosmetic.
New Discover
was a token list — functional, but passive. It didn't help users answer the core question:
"What should I buy?"
The updated Discover introduced three ways to find a token, each targeting a different
user intent. Each entry point leads directly into the trading flow. Discover became the first
step of the trading funnel, not just a browsing screen.
1. Spotlight
2. Ask AI
Instead of scrolling through lists, the user asks what they're looking for and gets a structured result ready
to act on.
AI helps users find tokens but doesn't provide financial recommendations — the decision to buy is always the user's own.
3. Copy Trade
A trade can be copied directly from the feed with a preset amount. Set it once and it applies to every copy. No friction between signal and action.
Mode Selection: Lite and Degen
Mode selection happens at a natural moment — during Discover or when opening a token page. The choice persists across sessions, so the user never has to think about it again.
Lite Mode
In Live mode, other users' purchases appear
in real time to highlight trading activity.
Degen Mode
at once. The order form sits on the same screen as the chart, key metrics are visible
without additional taps.
This lets traders make decisions and execute them instantly, without losing sight
of the market — which is especially critical when scalping.
More filters for search results, displayed directly on the page • One-click buy amount setup • Market Cap as the key token metric • Customizable token info display: Volume / Price / Liquidity
Key metrics such as market cap, price, liquidity, volume and holders always
on screen
Collapse chart to focus on trading, expand to track live price action
A widget with three buying modes: • Instant — for quick one-click buy • Market / Limit with Take Profit and Stop Loss options
More filters for search results, displayed directly on the page: One-click buy amount setup, key token metric. Customizable token info display: Volume / Price / Liquidity.
A widget with three buying modes: Instant — for quick one-click buy. Market / Limit with Take Profit and Stop Loss options
All open positions in one place — full portfolio view with current value, average buy price, and unrealized PnL for each token.
A live feed of other users' buys and sells in real time. Helps quickly assess trading activity and make decisions based on current market context.
A basic token safety check: mint, freeze, blacklist,
and holder concentration. Lets the user quickly assess risks without leaving the app.
All open positions in one place — full portfolio view with current value, average buy price, and unrealized PnL for each token.
A live feed of other users' buys and sells in real time. Helps quickly assess trading activity and make decisions based on current market context.
A basic token safety check: mint, freeze, blacklist, and holder concentration. Lets the user quickly assess risks without leaving the app.
Key Design Decisions
around a different way of trading. The choice between them depends not on how long someone has been in crypto, but on how they trade.
Each user chooses a mode based on their experience and trading style — and can grow from one to the other without
feeling like they've switched products.
Outcome
TON and Solana. A structured two-mode approach and rebuilding Discover as the top
of the trading funnel helped establish Spot Trading as a sustainable source of trading
volume and fee revenue for the business.
$346.5М
Total trading volume
50.8M MAU
At its peak
79.3%
Retention rate at peak
76% / 24%
Regular users / Experienced traders
